Singapore’s 11 media companies head to MIPTV 2011

11 Singapore media companies will be participating in MIPTV, the world’s premier market for the buying and selling of audio-visual entertainment content.

Together with the Media Development Authority of Singapore (MDA), the Singapore companies bring to the Cannes event some 45 TV titles covering more than 200 hours of animation, factual and drama content, as well as innovative technologies with the potential to transform the TV viewing experience.

Nine of the Singapore companies (August Media, Bang Productions, Infinite Frameworks, MediaCorp, Ochre Pictures, Scrawl Studios, ScreenBox, Sitting In Pictures and Sparky Entertainment), will be offering a catalogue of award winning animation series, hard hitting factual documentaries and web-enabled interactive lifestyle programmes.

Some of the highlights include:

Animation Content
The premier animation titles being showcased illustrate the high quality of work done by Singapore companies with their international partners. These include the popular pre-school animated series Dinosaur Train (Season 2) co-produced by Sparky Animation and The Jim Henson Company. The series was among the top five programmes for children aged two to five on United States’ PBS Kids channel in 2010. PBS Kids is a Public Broadcasting Service in the United States for kids aged 8 and under.

Guess How Much I Love You – The Adventures of the Little Nutbrown Hare developed by Scrawl Studios and Australia’s SLR Productions, is the first official TV co-production resulting from the Australia-Singapore co-production agreement.

August Media’s Ask Lara is an animated sitcom that follows the lives of Lara and her friends as they muddle through their prepubescent years. The series created by animation expert and visual developer Mercedes Marro, Director of Tomavistas, has been commissioned by Televisio de Catalunya, BBC Learning and Dutch public broadcaster VPRO.

Interactive TV Content
Singapore will also be showcasing interactive content at MIPTV. Hidden Cities is an off the beaten track travelogue series supplemented by a blog, Facebook page and micro site that is produced by Singapore’s Beach House Pictures.

Partners in Crime, produced by Singapore’s Very! Productions, is a 6 x 30 minute series focusing on forensic criminal investigations that is complemented with web-exclusive video vignettes. These two titles are also making their debut at Cannes and are also the first two titles to emerge from MDA’s partnership with AETN All Asia Networks to develop TV series which harness the interactive and versatile capabilities of new media platforms for a 360-degree viewing experience.

MIPTV 2011 takes place from 4 – 7 April 2011. The Singapore Pavilion at MIPTV is located at 05.20 - 07.19.