Animation Council of the Philippines launches Animahenasyon 2009

MANILA:The Animation Council of the Philippines, Inc. (ACPI) is calling all budding and professional
animators from across the country to participate and submit their animated works to Animahenasyon 2009: 3rd Pinoy Animation Festival, as it formally opens and accepts entries to this year's festival. Entry forms may be downloaded from the ACPI web site at http://www.animationcouncil.org. The deadline for submission of entries is on September 15. Animahenasyon 2009 will be held from November 25 to 28 at the Gateway Mall Araneta Center.

In an effort to build an audience, awareness and development of original contents, ACPI puts together its flagship project through an annual animation festival called Animahenasyon that showcases original animated works of both aspiring and professional animators in the country through a competition.

The festival is composed of the professional and the student/amateur divisions that will have different running time categories: 1 to 5 minutes; 6 to 20 minutes, 21 to 60 minutes, and the full-animated feature (more than 60 minutes). There are also categories for music video, title sequence, public information, demo reel, and TV series. There will also be animated works in exhibition (full-length, special citation, and past Animahenasyon winners).

Last year's grand prize winner of Animahenasyon is Love and Marriage, a jab at the folly of racial prejudice in marriage, as seen through the eyes of its Chinese-Filipino filmmaker Kenny Lynn Tai. Love and Marriage is a narrative musical cartoon that relates the story of Chinese-Filipino interracial marriage, and a comic take on this long-standing issue in the Chinese society captured in 7.5 minutes. Tai is graduated from De La Salle - College of Saint Benilde with a degree in Multimedia Arts, and is now a freelance animator.

This year's Animahenasyon will feature a global animation forum where delegates from the continents of North America, Latin America, Canada, Australia and the Asia-Pacific will come to the country and showcase the latest trends and best practices from their respective countries in the field of animation, game development and the digital creative industry in general.

These foreign representatives will present the current state/condition of their industry and feature sample contents from their country. These delegates will also bring with them a group of people for possible business matching in the Philippines. The global animation forum shall provide a venue for exchange among animators, producers, industry supporters, and possible business opportunities.

Animahenasyon 2009 will also include an investors' forum where business seminars would be held in conjunction with business meetings. The forum will cover content sales and distribution, outsourcing, co-production, financing and even for education partnerships. This assumes a full day, divided into six sessions of 60 minutes each for presentation with an open forum. This component of Animahenasyon shall help set direction for the development of the animation industry.

Also part of Animahenasyon 2009 is the animation master classes/ workshops, and exhibit of works of this year's lifetime achievement awardee Jose Zabala Santos, nephew of renowned artist Nonoy Marcelo.

Animahenasyon serves as a venue for Filipino animators to present their world-class ideas, and opens doors of opportunities for them to meet with and be inspired by the finest names in the industry. It also aims to create greater awareness of the Philippine animation industry and its contributions to the global entertainment business, while tapping locally produced content for promotion in animation markets here and abroad.

ACPI's vision is to make Philippines as the prime provider of animation and content creation services to the global marketplace. On the other hand, ACPI's mission is to be the center of excellence for animation and content creation services through building more efficient and effective collaborative business practices that will elevate the country's economy and culture.

As an organized body, ACPI aims to promote the Filipino talent both locally and internationally. With the cooperation of its members as well as the Philippine government, it is envisioned that the member studios and schools will be considered competitive both creatively and technologically.

ACPI is a non-stock and non-profit organization whose member companies specialize mainly in, but not limited to, 2D, Flash or 3D animation. It aims to promote the animation industry globally with the intention of creating an identity for the Philippines to be considered amongst the preferred countries that service the animation industry.