KidsCo appoints Russian distributor

KidsCo announced that it has secured an exclusive distribution agreement with Russian distribution agency, Pleiades Multimedia, to represent the channel across Russia, Moldova, Armenia and Georgia. Pleiades Multimedia will market KidsCo's content for cable TV distribution, video-on-demand ("VOD") and linear TV on cable and IPTV.

The deal follows the channel's strategic expansion into Central Eastern Europe. Recent agreements see the channel on air in Macedonia (On.net), Hungary (Communique), Poland (Telekomunikacja Polska) and Romania (Botu Communication, Dynamic Distribution and GMB Computers). Pleiades will be marketing KidsCo programming including Babar, The Future is Wild, Sonic Underground, Fat Dog Mendoza and Sabrina:The Animated Series as well as KidsCo original programming Boo & Me and Jass Time! to platforms across Russia and Central Eastern European countries.

KidsCo offers three programming zones of pre-school, kids 6-10 and family, which have been designed to fit audience availability and lifestyle. Programming includes great animated and live action content plus movies which can be enjoyed by the whole family. Viewers around the world have already embraced KidsCo and recognise how it connects families by providing safe, trusted, age-appropriate and educational programming to kids everywhere. KidsCo only selects shows with strong educational values, enabling kids to learn through entertainment.

KidsCo's Anna Pak, Commercial Director for Europe, welcomed the news: "We are really excited about adding Pleiades Multimedia to our existing partners. It understands that education is at the very top of the agenda for us and has historically built solid relationships with platforms who share this vision. The shows we will be offering are in keeping with our international audience and we anticipate great results."

Alexander Schustorovich, Managing Director and founder of Pleiades Multimedia added: "Pleiades is committed to providing quality service to its partners. Our affiliates expect the best and we strongly believe that KidsCo's blend of programming, which parents trust and kids really enjoy, fits in with our existing portfolio and we are delighted to be able to offer this to our partners."