KidsCo unites with Roald Dahl Museum to produce original content

KidsCo, the international children's channel, has partnered with the Roald Dahl Museum and Story Centre to produce original programming that celebrates the works of Roald Dahl and the Centre's creative and interactive activities for children. Dahl's huge contribution to children's literature and power as an author is recognised in KidsCo's programme short which will go on-air across KidsCo in Asia from 16 July 2010 following a successful launch in Western Europe.

The 2D, 60 second clip created in-house at KidsCo emphasises the contribution Roald Dahl has made to children's story-telling with stories like Charlie and the Chocolate Factory, Matilda, and The BFG - which airs on KidsCo. The clips also showcase children enjoying the educational and imaginative activities at the Roald Dahl Museum and Story Centre, including inventing new words and characters and creating animation sequences.

Eileen McCarthy, Programme Director, KidsCo said: "KidsCo is continuously seeking appropriate collaborations with organizations that share a passion for delivering fun and engaging entertainment to children. Roald Dahl's works are recognized around the world and his ability to engage children in his wonderful adventures not only contributes to their enjoyment of storytelling but enhances their ability to read and learn.  We are thrilled to be linked to The Roald Dahl Museum through this project - it is an inspiring organisation that complements our vision closely.

She continues: "KidsCo is committed to producing content that will reward and stimulate kids whilst they have fun. Having commissioned original series Boo & Me, Boo's Sanctuary and Jass Time!, the opportunity to create on-air content that celebrates an icon like Roald Dahl and make stars of UK kids is very appealing."

Isabelle Reynolds of The Roald Dahl Museum and Story Centre said: "Partnering with KidsCo was a natural choice for us as it shares our commitment to children and families. KidsCo's support in raising awareness about the Museum is very welcome and we look forward to welcoming all of KidsCo's viewers, young and old.