Rhythm & Hues & Brosta TV form creative IP partnership

By ANIMATION XPRES... | 3 February, 2010 - 16:41

Rhythm & Hues Studios and Brosta TV LLC, Tokyo have entered into a co-producing relationship with the goal of creating original intellectual properties for the global market. Both parties aim to conceive and produce cutting edge entertainment blending eastern and western cultures designed to appeal to audiences and consumers worldwide. The initial focus of the alliance is on the development of animated characters and ancillaries for mobile platforms, starting in early 2010, with potential for partnerships in other media, including books, manga (graphic novels), games and eventually films or TV series.

Stacy Burstin, executive producer of Rhythm & Hues' Design division, shared, "We are very excited about the innovative content this relationship will produce and are confident about its international appeal on the world market. By combining the world-class talent within both R&H and Brosta TV, we will have the ability to create and tell unique stories and produce them through new technologies including mobile and social networks. Our relationship will also take advantage of new and emerging distribution methodologies as well as the traditional entertainment pipeline."

According to Brosta TV CEO Takaharu Nakano, "We believe this is an epoch-making blend between one of the leading creative studios in Hollywood and one of Japan's rising producers of global entertainment properties. We are very excited about leveraging our reach and experience introducing new experiences for audiences across a variety of media, in partnership with Rhythm & Hues, who will bring their tremendous depth of creative resources."

Specific details about the project are expected to be announced in Spring 2010.

Brosta TV LLC., established in 2007 in Tokyo, is a strategic business unit formed under TV Asahi Network, one of the Japan's top nationwide TV networks, to spearhead the next era of content and media businesses across all media. Globally, Brosta TV's business domain ranges from finding and fostering up-and-coming creators in all creative forms, planning and creation of original intellectual properties which are aimed to be franchised out to all sorts of contents and merchandising, development and production of digital contents for all mobile devices, consumer game or internet platforms, development and production of conventional media contents covering books, manga (graphic novels), animation, film, TV series and DVD. Brosta TV also operates its own media channels on both internet and mobile phone platforms, and partners with strategic media companies to run various media businesses, including digital signage media.
Image (C) 2010 Brosta TV / Rhythm & Hues Studios Inc