BroadcastAsia2010 slated for 15- 18 June

By ANIMATION XPRES... | 14 April, 2010 - 13:59

BroadcastAsia2010, Asia's leading digital multimedia and entertainment technology event will return for its 15th edition from 15 - 18 June 2010 at the Singapore Expo. The trade exhibition will boast the latest technologies from across the globe and showcase solutions and equipment for the entire media value chain - from content creation to delivery. Themed "Integrating Technologies, Experiencing Content", BroadcastAsia2010 will feature new 3D and Digital Signage technologies as well as the latest digital and high definition equipment and integrated workflow solutions for the broadcasting, production and post-production industries.

The event will also bring together industry leaders and niche players worldwide that are keen to network and explore new revenue models and strategic partnerships. Proliferation of digital signage sectors and 3D With emerging markets in Asia seeing an increase in utilisation of digital signage displays particularly in retail spaces, tourist attractions, classrooms and boardrooms, the new Digital Signage cluster will address the increasing demand for digital signage technologies, touch screens and professional display applications in Asia Pacific. The Indian digital signage industry as a whole has and will continue to grow. Despite the impact from the recent economic recession, deployments of digital signage are still strong as advertisers continue to see the value of out-of-home media. It is reported that the 596,000 sites supported by third-party advertising in 2009 to grow to approximately 1.45 million sites by 20191.

The race in 3D broadcasting trials and launches is hotting up this year. Broadcasters and production companies can look forward to the latest 3D broadcasting technologies, equipment and applications at BroadcastAsia's new 3D cluster. The spotlight within the 3D cluster will focus on NSR (Northern Sky Research) report on Global Market various Acquisition process and Streaming media platform. Sports, movies and gaming are genres that the industry expects will become popular in the living room and the FIFA World Cup coming in June will surely act as the catalyst to dramatically increase the pace of content development. With Asia being home to top TV and audio electronics manufacturers such as Sony and Panasonic, the region is emerging as a leader in 3D.

The 3D Industry in India is similarly booming as Indian audiences demand more 3D films, seen as the next big game changer in entertainment. According to reports, the Indian Media and Entertainment (M&E) industry, which stood at Rs 587 billion in 2009, is projected to grow at a Compound Annual Growth rate (CAGR) of 13 per cent to reach the size of Rs 1,091 billion by 20142. BroadcastAsia2010 will provide the Indian companies a platform to export their growing capabilities and know-how to the region. The event will also bring together industry leaders and niche players worldwide that are keen to network and explore new revenue models and strategic partnerships.

"We expect BroadcastAsia2010 to be about 10 per cent bigger this year based on strong exhibitor response to date. This international exhibition will feature leading companies from 42 countries and group pavilions from France, China, Germany, Italy, Korea, Singapore, Spain, UK, USA and WorldDMB," said Mr Calvin Koh, Senior Project Manager of show organiser Singapore Exhibition Services. "This year's show will also have a larger showcase of Asian companies, many of which see

BroadcastAsia2010 as an ideal launch pad to expand their presence in Asia and beyond." Returning exhibitors include Evertz, EVS, Grass Valley, Ross Video, Conax, Harris, Lawo, Omneon, Wohler, and many more. India-based exhibitors secured to date include digital solutions and broadcasting equipment companies such as Broadcast Systems, Electronics and Computer, Indiasign Pvt Ltd, Modern Communication and Broadcast Systems, Software Export Promotion Dedicated Conference in Content Production FICCI and KPMG report released at the FICCI-FRAMES 2010 The rapid growth of the new media landscape, with its explosion of delivery fronts on the latest consumer technology, has opened limitless market opportunities in content production and distribution. This inclusive media ecosystem supports the entry of smaller new players as it is now possible for development of good, innovative content that appeals to wide audiences on modest

BroadcastAsia2010's new Creative Content Production Conference will provide production companies in Asia with the insights and know-how to carve their niche in this effervescent media entertainment arena. The conference will cover a wide array of topical issues from financing and pre-production planning and cost effective content production to efficient post-production techniques and creating hybrid content for multiple platforms. This conference is part of the BroadcastAsia2010 International Conference - Asia's leading broadcast and media conference. Co-location with CommunicAsia2010 will be co-located with CommunicAsia2010, the largest comprehensive infocomm technology event in Asia. These two established trade events present the only platform in Asia that aptly addresses the convergence of telecommunications and broadcasting and features Asia's most comprehensive showcase of the latest technologies, products and solutions for the infocomm, media and broadcasting industries.