KidsCo appoints Singapore's Multi Channels Asia as Distributor

By AMRITA VALECHA | 10 June, 2011 - 16:24

KidsCo announced today that it has secured a distribution agreement with Singapore based media company, Multi Channels Asia (MCA), to represent the channel across Southeast Asia and Australasia. MCA will negotiate and close distribution deals with platforms for cable TV distribution,
video-on-demand (VOD), DTH, IPTV and mobile.

MCA will distribute KidsCo‘s range of family friendly original productions, first run exclusives and classic content to platforms across Southeast Asia and Australasia including Singapore, Malaysia, Cambodia, Sri Lanka, Maldives, Pakistan, Bangladesh, Malaysia, Philippines, Indonesia, Papua New Guinea, Palau, Hong Kong, Macau, Australia, New Zealand, and will work with existing KidsCo agents in Thailand, Philippines, India, South Korea and Vietnam.

Paul Robinson, Global CEO at KidsCo, commented: “We are thrilled to be adding MCA to our existing partners. Southeast Asia and Australasia are
important markets for KidsCo, and this new partnership signifies our further investment in the region. MCA’s expertise in serving these
markets and understanding of KidsCo’s distinctive proposition make it a perfect partner. We look forward to working together with MCA to build our
presence in Southeast Asia and Australasia further.”

Gregg Creevey, MD at MCA, commented: “Multi Channels Asia is delighted to be partnering with KidsCo. MCA is committed to providing quality
services to partners and affiliates, and is excited to add KidsCo’s unique offering of family friendly programming to our expanding portfolio
of channels”