MatchMove Games collaborates with Alt Media for its exclusive games provider

    SINGAPORE & KUALA LUMPUR: Alt Media, Malaysia's leading digital media company, has appointed MatchMove Games (www.matchmovegames.com) as its exclusive games provider. Under the partnership, users will be able to click on a "Games" link from numerous Alt Media-owned websites (TV3, NTV7, TV8, TV9 and GUA.com.my) and be taken to co-branded sites where they will have access to a wealth of game content.

    "This is our first big foray into the Malaysian market, and we couldn't have picked a better partner to start with," says Shailesh Naik, MatchMove Games CEO. "Alt Media and its sister TV stations under Media Prima owns a dominant share of the local audience, and we'll quickly be able to provide all of these people with our excellent games."

    Alt Media's TV station portals, as well as its popular entertainment and lifestyle website GUA.com.my are set to reap the benefits of the addition of game content.

    "The addition of MatchMove Games' impressive catalogue is a boon to our consumers," says M.Zulkifli Abdul Jalil, General Manager of Brand, Content and Marketing of Alt Media Sdn. Bhd. "Fans of our TV stations and online sites will now be able to spend some of their time relaxing through gaming, and people who have become used to the high-quality content on GUA.com.my will now have even more reasons to return to the site."

    Online gaming has long been a favorite pastime of Malaysians, young and old, male and female. Like other South East Asians, Malaysians are known globally for their appreciation of high quality and healthy, socially acceptable casual, social and family games. MatchMove Games is excited about being able to service them better. Hundreds of thousands of young Malaysians are already spending hours on gaming sites that offer excellent entertainment" adds Naik. "Now, they'll have a central place to find all of the best casual and social games. With the added influence of Alt Media's powerful TV outlets, we believe that we can bring the joy of gaming to a large chunk of the nation's population."