Scrawl Studios to act as service partner for August Media

By ANIMATION XPRES... | 22 October, 2010 - 18:28

Singapore based August Media Holdings has agreed to a strategic partnership with one of South East Asia's largest animation house Scrawl Studios.

As part of an unprecedented agreement between the two Singaporean companies, Scrawl Studios will collaborate with August Media to co-produce and act as a service partner for several animation properties.

Following the recently announced production deal with Classic Media, the new agreement will see an initial production of three animated properties from the Classic Media portfolio led by Red Kite, August Media's animation team in Edinburgh. The three co-productions will be worth a total of US$ 18 million. The first co-production projects which will undergo a series of developments as live action or animated TV shows will be George of the Jungle, originally a prime-time television series from comedic genius Jay Ward as well as the legendary comedic hero Mr Magoo.

Commenting on the deal Jyotirmoy Saha, CEO of August Media said, "Scrawl Studios has developed an excellent reputation within the global animation industry. As one of the best animation studios from Singapore we are delighted to be working with Scrawl to bring these classic American kids properties back to life. This agreement, the first of its kind, underpins our strategy to work with Singaporean companies in the international marketplace and also to foster the animation network within the country".

Dr. Christopher Chia, Chief Executive Officer of the Singapore Media Development Authority added, "We are delighted to see two Singapore companies coming together to form a partnership of significant impact and value to the local animation industry. Such synergistic alliances will only help to produce top quality productions for worldwide audiences and place Singapore on the international animation map. "

Seng Choon Meng, CEO of Scrawl Studios, said, "The strength of the partners involved, the scale of the project and the opportunity to work on these classic kids properties excite us tremendously. I feel it's certainly a watershed for Singapore animation, and we look forward to a wonderful and exciting journey ahead with August Media and Red Kite as we bring these beloved characters back onto the screen."