Sony Pictures TV adds One to StarHub TV in Singapore

By ANIMATION XPRES... | 21 July, 2011 - 11:33

Sony Pictures Television's networks, Asia, is expanding distribution of One (Malay) in Singapore with a third feed of its first Asian entertainment channel launching on StarHub TV.
Debuting on 22 July, the Malay language localised One joins Mandarin-Chinese localised standard and high definition (HD) channels, One and One HD, on the cable TV platform.
Prior to the launch of One (Malay) in Singapore, the Malay language-localised One HD has already proven to be very successful in Malaysia where it is the No.1-rated HD channel since 1 January 2011.
With a focus on top South Korean entertainment, One offers programmes produced by Seoul-based content supplier and broadcaster SBS through an output deal. ONE offers viewers in Singapore some of the latest Korean drama series, with selected titles premiering 3 – 5 weeks after their debut broadcasts in South Korea. In addition, the hippest K-pop variety and music programmes complement the channel's drama line-up.
Sony Pictures Television senior VP, GM, Networks, Asia Ricky Ow said, "The tremendous success of One HD in Malaysia reflects the great potential for One (Malay) to be enjoyed by Malay-speaking audiences in Singapore. Working with StarHub TV, we are glad to share the joys of the latest and finest Korean content in Malay localisation. The launch of One (Malay) is perfectly timed to add to the fun and festivities leading up to the Hari Raya Aidil Fitri celebrations".
Airing its shows with Malay language subtitling and a Malay dubbed programming block during primetime, One (Malay) is being rolled out as part of StarHub TV's 'One Sensation Pack'. At launch, One (Malay) will be available for a two-week free preview for all StarHub TV customers. A promotion offering a 50 per cent discount off the first three months' subscription to the a One Sensation Pack will also apply.
On One (Malay), viewers can look forward to premiering shows including family drama Smile Mommy! starting 22 July as well as period action drama Warrior Baek Dong Soo premiering 17 August.
Ongoing shows that audiences will also enjoy include the action drama series City Hunter starring Lee Min Ho; the political drama Big Thing; romance drama Lie to Me; as well as variety shows Running Man and Heroes and music show K-Pop Countdown.