This the newest Cadbury Eclairs TVC by Via Us Productions, directed by Razneesh Ghai (Razy). The idea of the film was to delve into the relatively forgotten psychedelic age of the 60's as a way of looking at the 'experience' of eating a Cadbury Eclairs. The story is quite simple, a boy is forced to attend a marriage party with his parents rather unwillingly, and seems to be drowning in extreme boredom as he has to deal with all the normal annoyances of boring social gatherings. Just when things get worse, he casually takes out a Cadbury Eclairs from his pocket and puts it in his mouth. As soon as he begins to chew, the overwhelming chocolatey feeling takes over sending him into a psychedelic trip, where all his worldly boring problems become insignificant.