Toon Boom responds to community needs

By ANIMATION XPRES... | 28 January, 2010 - 18:17

    Toon Boom Animation Inc. has collected great feedback and as a result, is responding to its community's needs. One particular aspect relates to pricing, especially in this challenging economic climate. Therefore, Toon Boom Animation Inc. is announcing that the pricing of selected products has been significantly reduced.

    The main price changes relate to Toon Boom Studio, Toon Boom Storyboard, Toon Boom Pencil Check Pro and Toon Boom Animate, representing savings of between 17% - 50%. The new pricing strategy reflects Toon Boom's commitment to make its products more accessible and to offer animators better everyday value.

    "Always with the interest of animators' upper-most in our mind, we re-evaluated our pricing strategy and found that by adjusting our everyday pricing on selected products, we would lower the point of entry to start creating animation for fun or for business", shared Joan Vogelesang, President and Chief Executive Officer at Toon Boom.

    Detailed information about the Toon Boom new pricing can be found online at: Toon Boom Animation Inc. ( is the worldwide leader in animation software solutions. Toon Boom carries user-friendly animation applications for all and develops new geographies to make the animation community as global as can be. In that market segment, Toon Boom caters to the needs of children, home users, creative professionals as well as students, educators and schools.

    Toon Boom's client base ranges from major studios creating Hollywood blockbuster animated films to individual animators creating their first masterpieces. Market-leading studios using Toon Boom's products include Nelvana, Warner Bros., Mercury Filmworks, China Central Television, Toonz Animation India, eMation, Rough Draft Korea, Alphanim, BKN, Cromosoma and Enarmonia, to name a few.