Zynga And MOL Launch Zynga Game Cards In Six Asian Countries

By ANIMATION XPRES... | 2 March, 2011 - 13:21

MOL AccessPortal Berhad (MOL) and Zynga Inc today announced the launch of Zynga Game Cards in Asia to provide an easy way for players to pay for virtual goods in their favorite Zynga games.  Zynga Game Cards will be available for purchase in more than 500,000 outlets in six Asian countries including Malaysia, India, Indonesia, Philippines, Singapore and Thailand.

MOL, one of Asia’s leading providers of monetization for online games, virtual worlds and social networking sites, is partnering with Zynga to offer Zynga Game Cards for the first time in many of these Asian markets.

Known across the globe for its widely popular games such as CityVille, FarmVille, Mafia Wars, and Poker, Zynga is committed to continually enhancing players’ enjoyment and by offering dedicated game cards, Zynga is providing more options for users in these markets.  Zynga Game Cards are available in smaller currency values, which will give players more choices for amounts they want to spend on virtual goods within the game and will be available for use with Zynga’s most popular games.  The announcement follows the recent launch of Zynga’s newest game phenomenon, CityVille in Indonesian marking its first game to be offered in the Indonesian language and further signifying its dedication to this region.

Ganesh Kumar Bangah, MOL’s president and chief executive officer said, “MOL is committed to providing highly effective monetization solutions for the social web including social gaming communities. Zynga offers an exceptionally diverse and high quality range of games for their very large community of members. We are excited to partner with them and help generate real revenues from our offer network while enhancing the gaming experience and engagement of Zynga’s audience.”

MOL is making Zynga Game Cards available across the six countries in channels such:
· Popular retail chains such as 7-Eleven stores in Singapore and Malaysia, and Singapore’s Comic Connections;
· MOL affiliated cybercafés such as India’s Sify Cybercafes, Philippine’s Netopia Internet Cafes and Thailand’s Fun Loader Cybercafes;
· Electronic payment kiosks, online channels, banking and telco partners such as Malaysia’s Maybank2u, Singapore’s GXCredits and Indonesia’s Gudang Voucher.

The partnership reaffirms the growing popularity of online gaming in Asia. According to a new study by ABI Research, Asia will be the major force in pushing global online games sales which will hit just over US$20 billion in 2012.

As part of the partnership, MOL will make Zynga Game Cards available in values of US$2, US$5 and US$10. MOL customers can now also convert their existing MOLPoints virtual currency into Zynga Game Cards.

Consumers in Asia can begin redeeming Zynga Game Cards immediately. For more information, please visit: www.mol.com/zynga.