IDA and MDA jointly launch Singapore Game Box initiative to promote local game titles

By ANIMATION XPRES... | 17 September, 2009 - 16:40

The Singapore Game Box is a one-year pilot initiative jointly mooted by the Infocomm
Development Authority of Singapore (IDA) and the Media Development Authority of
Singapore (MDA). The initiative aims to promote awareness of Made-By-Singapore game titles and allows local game developers to test and gather feedback for their game prototypes.

    Singapore Game Box was officially launched by RADM (NS) Lui Tuck Yew, Acting Minister for Information, Communications and the Arts, at the opening of the Games Convention Asia 2009. The first manifestation of this initiative is the Singapore Game Box@E2Max which is located at Orchard Cineleisure, a popular venue where gamers try locally produced titles at no cost. This initiative also promotes interaction between gamers and developers. The Singapore Game Box will also serve as a showcase for potential publishers to get acquainted with Singapore game developers.

    RADM(NS) Ronnie Tay, Chief Executive Officer of IDA said, "The Singapore Game Box initiative is in line with the IDA Connected Games Programme that aims to develop Singapore as a regional centre for developing, managing and distributing games content and related services. Besides levelling up the capabilities of game developers in Singapore, this initiative will provide a platform for more Made-By-Singapore game titles to be established both locally and internationally."

    Christopher Chia, Chief Executive Officer of MDA, added, "The Singapore Game Box provides local game developers an opportunity to showcase their newly developed games or game prototypes, in order to gauge gamer reactions to their work. As part of our effort to grow the local games industry, the Singapore Game Box is one of our initiatives to raise awareness and appreciation of locally produced game titles. We welcome more game developers to come on board."