Cartoon Network Set to Roll Out First Regional HD Kids’ Channel in Asia

By ANIMATION XPRES... | 31 October, 2011 - 15:51

Cartoon Network, the leading kids’ entertainment channel in Asia, today announced its new dedicated HD channel, the first amongst kids’ broadcasters in the region.

Rolling out initially in South East Asia from January 2012, Cartoon Network HD will offer the ultimate TV viewing experience in native HD that includes a line up of the channel’s best original and acquired content. This includes the award- winning new series The Amazing World of Gumball, global phenomenon Ben 10, Chowder and perennial favourites Scooby Doo and Looney Tunes.

Cartoon Network’s move into the HD arena coincides with its recent regional brand refresh and the debut of its new tagline, “It’s a Fun Thing”, designed to reflect the multidimensional aspects of kids' lives today.

“Kids across Asia are increasingly sophisticated in their media consumption habits and Cartoon Network HD is set to become the benchmark for the TV viewing experience. HD opens up a crisper and more vivid world of animation that's truly captivating,” said Sunny Saha, Senior Vice President and General Manager, Turner Broadcasting System Asia Pacific, Inc.

The HD roll out also presents an unprecedented opportunity for cable operators across Asia. ”Cartoon Network HD will help support a new audience segment focused on families, presenting a significant subscription marketing opportunity. The launch marks the first time that a kids’ channel will be included as part of an HD subscription package,” said Saha.