Turner gets 'First Look' Rights to Singapore's Scrawl studios IP

By AMRITA VALECHA | 31 March, 2011 - 15:51

Turner Broadcasting System Asia Pacific today announced a multiyear agreement with Singapore’s Media Development Authority (MDA) and Scrawl Studios that provides Turner with the first look rights to new, original productions.

The landmark agreement marks the first time Turner, MDA and Scrawl Studios have joined forces to develop, produce and distribute high quality content for Turner’s leading kids’ channel, Cartoon Network, across the Asia Pacific region.

Vishnu Athreya, Executive Director, Programming Acquisitions & Development,Turner Broadcasting System Asia Pacific, Inc. said, “We’re always on the look out for fresh talent and ideas, and Singapore is fast emerging as a leading creative centre for the animation industry. We now have the opportunity to tap into the development slate of one of Asia’s most dynamic animation studios and we’re excited to be working closely with both MDA and Scrawl to deliver the very best in kids’ entertainment.”

With a focus on comedy and adventure genres, Turner will collaborate with Scrawl Studios on projects that reflect Cartoon Network’s surprising, funny, inspiring and bright personality - to ultimately animate kids’ lives.

“Cartoon Network is the leading kids’ lifestyle brand in Asia Pacific that extends far beyond TV and into the lives of kids wherever they want our characters and stories to be. In collaborating with Scrawl, we’ll take a multi-platform approach to content development, utilizing our expertise in licensing and merchandise, interactive and mobile as well as syndication to create properties that are relevant to kids today,” said Mr. Athreya.

Seng Choon Meng, Chief Executive Officer of Scrawl Studios said, “We are thrilled to partner with Turner on our original animation development slate. This validates Scrawl’s longstanding strategy to be one of Asia’s top creative companies, and we are confident the collaboration shall enable us to create and jointly exploit transmedia properties that will resonate with kids everywhere.”

Scrawl has worked on its own IP like Silly Bitty Bunny, Mission Health, Nanoboy, Clang Invasion, Milly, Molly and many more titles. It was founded in 2002 by a few like-minded individuals who simply liked to doodle. From its humble beginnings as a boutique studio in a small Chinatown office, doing everything from illustrations to animated commercials, the company is now one of Southeast Asia’s largest and most established creative and animation houses with a staff strength of over 70 and growing.