Nickelodeon to launch dedicated Philippines feed

Nickelodeon announced the launch of a dedicated Nickelodeon channel for Filipino viewers starting 1 April 2011.

With the dedicated feed, the channel will now cater specifically to Filipino viewers via scheduling, market-specific advertising and promotions specifically tailored for 2 to 14 year old audiences in the Philippines. Local advertisers and cable operators will now have enhanced opportunities to work with Nickelodeon on customized marketing solutions including sponsorships of long and short-form programming and tailored advertising opportunities including events, promotions and multiplatform marketing solutions.

“The Philippines continues to be an increasingly important market for us, and the implementation of a dedicated Nickelodeon feed enhances commitment to provide advertisers and cable operators’ customization opportunities in this particularly fast growing market. This also demonstrates our commitment to strengthen local programming and cater to the specific viewing preferences of the young Filipino audience and families,” said Indra Suharjono, executive vice-president and managing director, MTV Networks North and Southeast Asia.

The dedicated feed targeting kids aged 2 to 14 and families will feature 24 hours of Nickelodeon’s favorite original animation titles including the top Nickelodeon programs in Philippines for kids age 2 to 6 years old as such Dora the Explorer, Go Diego Go!, The Backyardigans, Team Umizoomi, Ni Hao, Kai- Lan and evergreen hits, SpongeBob SquarePants, The Penguins of Madagascar, The Fairly OddParents and more. The program line-up also includes Nickelodeon’s latest live-action sensation, Big Time Rush, as well as hits such as iCarly, Victorious and highly anticipated new series, House of Anubis.

At launch, Nickelodeon Philippines will reach over 1.6 million cable TV households. In 2010, Nickelodeon had its highest ratings in two years for CA 2-6, and also saw the highest increase in average time spent amongst all kids channels.

Nickelodeon has a strong history and brand awareness in the Philippines. Nickelodeon Asia has been available on cable television since 1998, and two Tagalog programming blocks are broadcast to over 26.8 million homes via sister terrestrial networks ABS-CBN and Studio 23. Nickelodeon also has a strong presence in market via consumer products, online, recreation, books and feature films businesses.

“With a Filipino dedicated feed, terrestrial blocks, a strong consumer products and digital media presence, the demand is high for clients to associate themselves with Nickelodeon. The localized feed allows for more cost-effective and country targeted options for advertisers and cable operators,” added Ms. Suharjono.